During the summer of 2020 our news and social media was dominated by toppling statues, global marches and George Floyd. It was a time when everyone promised to do more. To be better.
Since then, the news cycle has moved on, other topics dominate our headlines and the conversation inevitably changes. However, at Solutions Driven, we are determined to do more than just talk about diversity.
After graduating with a degree and Masters, Salma started her career as a Business Development lead in a global recruitment firm. She then moved on to Head of Content for the UK and Ireland before heading up marketing departments for recruitment businesses and venture capital funds. In 2016 she founded her own marketing company which focused on the recruitment sector and building diverse brands. Her career, which spans media, publishing, recruitment and marketing, has always focused on giving voice to marginalised groups, creating inclusive workplaces and helping organisations become diverse and inclusive businesses.
We’re working with our clients
As a recruitment partner we understand that we have a responsibility to help our clients with all their talent, hiring and workforce needs and so diversity must, and has to be, part of that process. While diversity and inclusion are simply the right things to do, they’re also beneficial for business operations. According to McKinsey, the top companies for gender diversity are 21% more likely to have financial returns above the median. And for ethnic diversity, that’s 35%. So we’re working closely with our clients to support, educate and help them with their own diversity and inclusion initiatives. We’re keen that our learning journey benefits not only our team but our partners, clients, and peers.
We’re widening the conversation
Diversity takes all of us, and we want to play our part in keeping that conversation going. We’ll be creating free content including ebooks, podcasts, and videos that will help us all recruit diverse talent and realise the benefits of inclusion and diversity in the workplace. Diversity and inclusion training and consultancy will also be offered to our clients so all businesses we work with, whether large or small, are able to bring better diversity into the workplace.