How to Acquire Great Customers Through Great Value Creation with Outreach’s Tom Castley
Software as a Service (SaaS) is a model of software distribution in which applications are hosted on a Cloud provider and made available to end users through the internet. The SaaS space can be uncertain and unpredictable.
But it doesn’t have to be.
We sat down with Tom Castley, VP of EMEA at Outreach to discuss how to create great customers through providing excellent value.
We talk about how to motivate sales teams to create value, how to ensure brevity in the sales process, and what a great customer looks like. We also talk about other important topics that are sure to be valuable to you. You can apply them to your own organisation or to an organisation where you are a member. This might be the thing you need to turn your business around.
Tom is VP of EMEA at Outreach. Thousands of customers, including Cloudera, Glassdoor, Pandora, and Zillow, rely on Outreach to drive predictable and measurable growth, increase efficiency and effectiveness of customer-facing teams, and improve visibility into sales activity and performance.